About the Firm
For over 15 years, Horsect Group has advised organizations at the intersection of commerce, government, and civil society.
Established in 2009, Horsect Group has grown from a regional consultancy into a national practice with expertise across commercial, public-sector, and civil society sectors.
We operate with a strict separation between strategy and execution — so the advice we give is never shaped by production incentives. When we recommend a channel, a message, or a medium, it is because the evidence supports it.
Our engagements begin with listening. We invest heavily in understanding an organization's actual stakeholder landscape before recommending any course of action. The result is strategy that holds up — and communications that work.
Horsect operates as a lean advisory practice. We do not run large accounts teams or pass work to junior staff. Every engagement is led by a senior practitioner from start to finish.
We work with a small number of clients at any given time — by design. This allows us to give each engagement the attention it deserves and to remain genuinely invested in outcomes.
Our geographic coverage is national. We have supported campaigns, programs, and initiatives in all 50 states, across every major media market, and in front of federal agencies, congressional committees, and state legislatures.
Our Values
We advise on what will work, not what will generate fees. Our model is advisory-first, which means our interests align with client outcomes — not billable hours.
Every message, channel, and dollar is accountable to a defined outcome. We invest in targeting and message discipline before scaling anything.
We measure success by what changes in the world — not what appears in a report. Every engagement is tied to measurable outcomes agreed upon at the outset.
Leadership
Margaret founded Horsect Group in 2009 after a decade leading brand strategy at two of the nation's largest communications firms. She has advised Fortune 500 companies, federal agencies, and major nonprofit coalitions on positioning, messaging, and public affairs.
David leads the firm's government relations and public affairs practice. He previously served as a senior communications advisor in the U.S. Senate and brings deep relationships across federal and state legislative bodies.
Renata oversees the firm's brand strategy and digital marketing disciplines. With a background in research and data science, she has built audience intelligence programs for clients spanning healthcare, financial services, and consumer goods.